Final Design

My final design displays a neater, cleaner, and more professional tri-fold brochure. I went for a bold white text over black background to make it pop. The informational content is placed in its appropriate folds of the brochure. The font is legible and clear to readers and the pictures are of the highest display quality to help peak interest while giving a good depiction. I got rid of some of the purple lines that cramped up type space. I also enlarged the pictures to make them look more appealing, fixed the back cover and flap to make the content make sense. Getting rid of the spaces between the paragraphs and the tab lines created a neater appearance. I rearranged where certain type went in the folds to create a more cohesive flow about the brochure, making it easier for the reader. 

Although creating this tri-fold brochure seemed to be a difficult task at first; however, once I learned the process everything else became easy. It helped me to apply my knowledge of design thinking and creating something useful with it. Although it was a lengthy process, it helped me learn how to correct myself and improve overall. This learning experience was definitely an eye-opener to how the creative process works. In order to create something great, it takes a lot of mistakes and re-designing.

Designs

After going through all the technical steps to establish a baseline, it was time to add content, type, and pictures. I utilized the design-thinking process (Observation, Brainstorming, Prototype, and Implementation).

Observation- I looked around on websites such as Pinterest to see examples of finished tri-fold brochures in order to gather ideas of where my content and pictures should go and get an overall idea of what direction I wanted to go.

Brainstorming- I brainstormed what pieces of knowledge and picture examples would be most useful to readers. Also, how to be cohesive, clear, and create a legible brochure. I tried using all different fonts until I could find the one that would appear equally professional and appealing.

Prototype- I created different prototypes, placing pictures in different places, rearranging content from one panel to the next and changing fonts to make everything come together cleanly. My first design was boring, plain, and disorganized. The content was in the wrong places, the font didn’t quite work, and the pictures were not the best quality. My second design was more successful; however there was a lot more that it still needed. Margins needed to be corrected; the pictures had black lines around them; the paragraphs didn’t line up; etc. My third design was more improved, however it still needed work. The front cover needed to be switched out and the type needed some adjustments.

Implementation- I took everything that I learned and took the mistakes I made and used it to make a perfect final design. I am now satisfied with the pictures, content, type, font, layout, and overall design.

Research

Creating a Tri-Fold Brochure was a confusing concept at first, however, after learning the step-by-step process using in-design, things became much more clear. It is very important to know where the appropriate information goes on each of the six folds. Starting from left to right on the backside of a brochure: left fold is the inside flap; middle fold is the backside of the brochure; right fold is the front side. On the inside of the brochure, that is where key information goes. It is essential that appropriate type and font sizes are used and the pictures are of high quality and are also relevant to the content of the brochure. These are the key important steps to creating a baseline for a tri-fold brochure:

Step #1

Open In-Design (File>New>Document) Number of pages: (2).  Gutter: (.125 in). Margins: (.25 in). Set origin to landscape. Create a (.125 in) bleed. De-select facing pages.

Step #2

Use the rectangle tool to fill panels.

Step #3

Add pictures (File>Place>Select picture>Open). Adjust picture to fit frame.

Step #4

Add text boxes and type.

Step #5
Make the text behind the image (Arrange>Send>Backward).